Press Release
Enhancing go-to-market operations for an asset management software provider
We are partnering with Odessa to improve sales operations and win new enterprise customers in the company’s core North American market and beyond.
- Meet the team
- Mark Bean
- Ganesh Rao
- Adam Wiesel
- Stephen Lantz
- Gordon McLaughlin
- Gary DeGruttola
- Board members
- Ganesh Rao
- Mark Bean
- Stephen Lantz
- Gary DeGruttola
The Opportunity
Odessa provides modern software to help manage equipment leases for enterprises, including captive leasing organizations, large banks and independent leasing businesses. The company’s cloud-native software supports the end-to-end leasing workflow through origination, servicing and remarketing. Each year, companies lease millions of pieces of equipment, from computers and printers to lawnmowers and jet engines—providing plenty of opportunities for Odessa to grow.
The Challenge
At the beginning of our partnership, Odessa had a best-in-class product, but had potential to expand its reach.
The Results
We worked with Odessa’s co-founders, who serve as Chief Executive Officer and Chief Technology Officer, and the larger management team to hire new talent, improve operations, grow the company’s customer base and drive further innovation in the leasing sector.
Go-to-market optimization
The company enhanced its go-to-market and delivery capabilities by establishing a regional sales coverage model, starting a revenue operations team and improving processes around product delivery and account management.
Strategic growth
Odessa launched a strategic initiative to capitalize on emerging innovation in the equipment finance space, including subscription business models. It also launched seven major project go-lives and won two new customers in the innovative subscription space.
Global reach
The company hired key leaders in Europe, Asia and the United States. It also onboarded two new enterprise customers, including one based in Europe.
For a list of all portfolio company investments made by THL since its inception, please click here.