Powering a healthcare data company with strategic planning
We're partnering with Intelligent Medical Objects to develop growth strategies and build out the organization to scale.
- Meet the team
- Sam Hendler
- Joshua Nelson
- Vicente Piedrahita
- Jesse Searby
- Jeff Swenson
- Shahab Vagefi
- Jon Lange
- Andrew Garske
- Board members
- Joshua Nelson
- Jeff Swenson
- Shahab Vagefi
- Jon Lange
The Opportunity
Intelligent Medical Objects (IMO) is a healthcare data enablement company and market leader in clinical terminology software. Its technology enables doctors and nurses to input diagnoses into electronic health records systems using their own medical lexicon, without needing to manually map that terminology against thousands of codes specific to major healthcare reimbursement systems. As a result, IMO’s software helps hospitals, healthcare systems and physician practices reduce costs and improve billing accuracy. With mission-critical technology enabling providers to deliver better care, IMO had an opportunity at the start of our partnership to accelerate its growth.
The Challenge
IMO’s core platform already fulfilled a critical need for providers by enhancing clinician operational efficiency while improving the accuracy of medical records and billing & coding. However, the company wanted to expand its reach into new markets via innovative product offerings and strategic M&A.

The Results
Our partnership with IMO focuses on achieving scale through new product capabilities, organic growth initiatives, M&A and investments in its go-to-market function.
Expansion planning
Together with company management, we completed long-term strategic planning by developing a prioritization framework for product development and implementing an M&A strategy.
A robust sales team
We helped conduct key personnel searches to execute against our Value Creation Plan, including a buildout of the sales organization.
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